| Norm Gregory shared |
11:58a - HotTopic: Bing, MSFT, Microsoft
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11:00a - 
Microsoft's Bing search engine continues to gain share in the search market, thanks to organic growth, lots of advertising, and clever tricks like stuffing MSN.com full of links to Bing search queries.
See Also:
- 10 Ways Microsoft Is Juicing Bing's Search Traffic
- February Search Results Are In: Bing Is Up Again, Yahoo Is Down Again
- Google Turns People Into Screaming Monkeys In Bing's New Commercial
Microsoft's Bing search engine has gobbled up a pretty impressive share of the search market since launching last May.
In February, Bing accounted for 11.5% of the U.S. search market, according to comScore, up from 8% last May. Microsoft's success has largely come at Yahoo's expense: Yahoo fell down to an all-time low of 16.8% of the search market in February, down from 20.1% last May.
See Also:
- Google Turns People Into Screaming Monkeys In Bing's New Commercial
- February Search Results Are In: Bing Is Up Again, Yahoo Is Down Again
- Bing Quintupled Its Facebook Fan Base By Bribing People With FarmVille Cash
This is the TV ad Microsoft (NSDQ: MSFT) hopes will give its search engine a fighting chance against Google.
Made by WPP’s JWT, the “Bing and Decide” campaign will run for three months on UK commercial TV and web.
Microsoft’s press release: “The ads aim to inform the public of BingÕs role in helping searchers make more informed decisions, and contrasts other search products with the simple, integrated and instantaneous answers that Bing produces. Each ad features someone suffering from Ôinformation overloadÕ, with Bing offered as the cure.”
That’s all well and good but, as we reported Tuesday, Bing’s UK search share of just 3.6 percent is miniscule compared with Google’s 88 percent. Even combined with Yahoo’s 3.9 percent, which Bing is about the overtake, the pair still only get 7.5 percent of UK searches…
Microsoft’s announcement says there has been a “lack of innovation in search engines for over a decade”.
At the same time, Microsoft’s UK chief marketing officer Mike Fischer is leaving the company after a year in the job, Marketing reports. Microsoft would not comment to paidContent:UK.
It’s not the first time a search engine has tried advertising to dent Google (NSDQ: GOOG). In 2007, Ask.com used a guerrilla-style marketing effort to urge London commuters to Òstop the online information monopolyÓ - a campaign aimed at hooking Google users that cast Google as an oppressive regime and the audience as a rebel fighter faction.
ÒIn hindsight, it may have been the wrong approach,Ó Ask.com’s European MD Cesar Mascaraque told me in 2009. ÒMaybe trying to compete head-on with Google was not the best investment.Ó After reintroducing Jeeves in Britain, however, Ask.com has also been catching up Yahoo.
Microsoft is blowing millions of dollars in the UK on advertising. Here, via Search Engine Land, is one of those ads.
It's slightly entertaining, but it won't do much to erode Google's 90% of the search market share in the UK.
A more catchy use of "Bing" is Steve Ballmer at CES saying "We Bing. We Bing. And we Bing. Bing, Bing, Bing. At least all the time in my world." We can't get that out of our head.
See Also:
- Microsoft Plans On Blowing Millions Of Dollars In The UK On Bing Ads
- February Search Results Are In: Bing Is Up Again, Yahoo Is Down Again
- GOD USES BING
Last night, Google announced the launch of the Google Apps Marketplace, an online store for third party add-ons to the company's enterprise service, Google Apps.
Administrators can now purchase and add apps that integrate with products like Gmail and Calendar with just four clicks. Google (GOOG) says it has 2 million businesses and universities using Google Apps, for a total of 25 million individual users. The new store is an opportunity for developers to market their software to all of them.
Google's enterprise business is a small part of its overall revenues, but that isn't the point. The point is that Office is a huge part of Microsoft's (MSFT) revenues and profits. Google wants this marketplace to put a dent in that business.
See Also:
- CHART OF THE DAY: In Case You Had Any Doubts About Where Google's Revenue Comes From
- YouTube Looks For Google-Sized Revenue In Video Search Ads
- Google Boycott Would Only Cost Murdoch About 10%-15% Of Revenue
Nine months since relaunching its search engine, Bing’s market share continues to inch up. It’s now at 11.5 percent, up from 8 percent prior to its remake, according to the latest comScore (NSDQ: SCOR) figures (via Business Insider). We’ve made a point of checking in each quarter, rather than monthly, in order to avoid anamolies, and the trend has stayed remarkably the same.
Google’s market share share has held steady. Its share is now at 65.5 percent, compared to 65 percent in May 2009. Bing’s gains, meanwhile, are coming almost entirely at the expense of Yahoo (NSDQ: YHOO), which has seen its market share fall to 16.8 percent from 20.1 percent before Bing came to market. It’s a similar story in Great Britain, where my colleague Robert Andrews reported this morning that Yahoo’s market share has tanked.
That has to be raising some eyebrows in Redmond since the two companies’ search engine market shares will essentially be combined when their ad partnership goes into effect. Still, nine months of straight gains have to be some cause for celebration.
Related
03/09 - 
Jay Yarow / Silicon Alley Insider:
February Search Results Are In: Bing Is Up Again, Yahoo Is Down Again (MSFT, YHOO) — Another month, another weak search performance from Yahoo. — The latest data from comScore on the US search market came out today. — It shows Bing had 11.5% of the search market in February, up from 11.3% in January.